The Pros and Cons of Different Media Channels
The modern marketing landscape is incredibly complex, but the first choice any business owner needs to make when considering marketing a new product or service is comparatively simple, at least at face value: what type of media placement will be most effective for reaching the target audience? This article will lay out the pros and cons of the most common media channels for those interested in learning more about media buying. Let's start with traditional media placement. Outdoor Media Billboards, known within the industry as outdoor advertising , are capable of reaching more potential customers and clients per dollar invested than any other type of advertising. Of course, this form of advertising certainly has its limitations. Billboards can feature only one picture and a few words, making it challenging to get any kind of complex message across. Print Advertising Newspapers are increasingly losing favor as a media outlet due to decreased sales, but that doesn't mean